Facebook Commerce – connect, socialize and persuade

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So you are a Facebook fan like most of us. You chat, share hilarious photos, play Angry Birds and everything else like we all do. Correct? Then you must have noticed how companies are using Facebook for their business.

Imagine you love to shop with Amazon. Every other week you hop on their website and fill your cart to the brim. Now with Facebook you have a chance to connect with the store directly. You join their page and stay updated about new launch and offers. After all, updates on your ‘home’ page reach you faster than the news portal.

Now take a different view on the same situation. Your friend is a regular shopper of Amazon and you have heard a lot about their exciting discounts from him. You get curious and search about them in Facebook. The first result appears – ‘Amazon App’. You click on it and hey, you land directly on their website!

With 845 active users worldwide, Facebook opens up as a huge traffic source for digital marketing companies. In general a Facebook user spends nearly 700 billion minutes per month in socializing – where the mode of persuasion is more relaxed and active than the existing e-commerce techniques. To add more in it, last year Coca-Cola revealed that they received 11% of exclusive visit from their Facebook page alone!
Although F-commerce is a new kid in the block, but looking at the tried and tested results by its early adopters and never ending craze for Zuckerberg it can be said that this has a future. After all, this is what your customers ‘like’.