Why do you Need SEO Experts?

So you have a website and want to appear on the first page of Google’s Search results? Even if you are tech- savvy, does your various business commitments leave with enough time  to make it happen? Or if you are not, do you find it difficult to choose a reliable SEO team that can help you to achieve the same?

Well,  as you foray into the world of digital marketing, your choice to hire SEO Expert can make all the difference when it comes to providing the cutting edge to your website, catapulting it’s viewership!

In a nutshell, SEO or Search Engine Optimization is a procedure that is applied to make a website visible on the top pages of the search engines’ natural / organic / unpaid searches. Search engines like Google, Yahoo and Bing constantly update their algorithms. These search engines send computer programs known as “spiders “ or “ robots” to scan your website. Hence it is imperative that one be constantly updated with the Search Engine updates to enable proper reading of the desired website and indexing by search engines. But do you have the knowledge and the time to be at it constantly? This is where you need an SEO Expert.

SEO Experts look into the site content. They ensure that the content for your website be relevant and unique. This is an extremely important part for your success on the web. The greater the amount of relevant, unique content on your site, greater is the chance of search engines providing results that allow people to find your site.

The SEO  Experts also dive into analytics of your website. The key to a successful website is having multiple effective internet marketing campaigns. Therefore it is equally important to track how each of these campaigns is performing; not only in terms of how much traffic it generates but what pages a user visits and most importantly if they go on to buy a product or fill in an enquiry form.

Besides there are social media campaigns that are conducted by Digital Marketing Experts that enable you to convert browsers into buyers, if you are selling products. You get to sell within facebook. Not just that, these campaigns also give your website  to get noticed on social forums.

As your business  competition intensifies, the need to give your website an opportunity to be viewed by as many viewers as possible lies in the ability to rank high in search engines and hence you need an SEO Expert.  So what are you waiting for? Step up and hire SEO Experts!

What is SEO and How it can be a Profit Maximiser for your Business!

Tags

Hire an SEO Consultant, Hire SEO Expert, Need SEO Expert, pay per click management services, search engine marketing company, search engine marketing services, social media marketing companies

In this sweeping age of technological revolution, there is an overload of information. Add to it the mushrooming businesses and most of them have an ecommerce wing. The fight to stay on top in a search engine’s search results is fierce. After all, more the visibility, more the opportunity to win customers and grow one’s business.

SEO or Search Engine Optimization is essentially a procedure which influences the visibility of a website or a web page and allows it to get noticed in a search engine’s normal un-paid search results.

Now, imagine when a customer searches for a product that is relevant to your company, the search engine shows up a great volume of information (including your competitors) that can spread across more than ten or even twenty pages. Generally most of the browsers scan the first page and at the most the second, but that too is rare. So if you want your business to stand out in the search results, it requires some real effective SEO.

If you are new to SEO or your present SEO ventures are not yielding the desired results, a good insight of it would lead to a better understanding of it’s working.

As described above, SEO is all about increasing the visibility of a website in search engine’s results. How to achieve that?

Well, it is possible to incorporate search engine friendly elements into the website that allow the search engine to crawl it. It is important to select relevant keywords which will make the on-page optimization more prominent and synchronized with the search engine’s algorithms. Broadly SEO is classified into On -Page and Off-Page Optimization.

On Page Optimization encompasses the website elements which include textual content, images, web page and HTML content. On the other hand, Off-Page Optimization primarily refers to backlinks. Backlinks are links on other relevant sites that redirect the browser to your main site being optimized.

From time to time, search engines like Google, Yahoo and Bing update their algorithms.Hence regular updation is required. Ideally if you want to make your presence felt on the web, either you need to be at SEO constantly or Hire an SEO Expert. There are plenty of Digital Marketing Companies and Digital Marketing Experts. So, if you Need an SEO Expert, do not hesitate to avail one, as it can save you time, cost and most importantly scale up your profit graph.

Google Panda, Penguin and Hummingbird – A Clear Understanding for best SEO Practices.

Tags

Digital Marketing, Hire an SEO, Hire an SEO Consultant, Hire Seo Consultant, Hire SEO Expert, Need SEO, Need SEO Consultant, Need SEO Expert, Seo Strategy, Seo update, Seo Updates, social media marketing

The purpose of a content when published in Google is to ensure it’s high ranking so that it gets maximum visibility. However, there are certain algorithm updates like the Google panda, Google Penguin and Google Hummingbird which the search engine uses to ensure quality and authenticity of the contents to rank them accordingly. So what are these algorithm updates? Let’s have a better understanding of them.

Google Panda: Released in 2011, this was a change to the search engine’s search results pertaining to the quality of the contents that were being posted.What does it do? Google Panda is meant to stop sites with poor quality content from ranking high on the search engine. It is updated periodically. The latest Panda Update is the Panda Recovery on July 18, 2013. During these updates, the sites which had been previously hit might escape,provided they have made the relevant changes.

Google Penguin:  The Penguin update was launched in April 2012 in an effort to better arrest the sites that were found to be spamming the search results, especially those that were obtaining or buying links through networks  that were designed to boost the Google rankings. The latest version of the Penguin Update is the Penguin 2.1 (#5) launched on October 4, 2013. The purpose of the Penguin update has been to remove bad links and as a result remove spam.New such bad linking sites which were previously not caught can be trapped by the latest update.

Google Hummingbird:  This is the latest search algorithm from Google. It incorporates not only the previous used Page Rank but is searches are fast and accurate like never before. Hummingbird was released on  20th August 2013. It is an entirely engine built on both existing and new parts. It has been  organized in a way to especially serve the search demands of today, rather than one created for the needs a decade ago with old technologies of yesteryears.. Hence, it is search engine for the modern times

When you hire an SEO Expert, he or she is armed with the knowledge of these algorithm updates from Google, knowing them thoroughly. So the need an SEO Consultant is always there. After all when you hire a SEO Consultant, only then do you get to see how effectively your website starts crawling and ranking high in the Google searches!

HOW to use SEO Strategy effectively and to your advantage?

Tags

Digital Marketing, Digital Marketing Company, Hire an SEO, Hire an SEO Consultant, Hire Seo Consultant, Hire SEO Expert, Need SEO, Need SEO Consultant, Need SEO Expert, SEO Strategies In 2014, social media marketing

So you just started your business and ventured into the online world? Or, are you still trying to figure out an effective online marketing strategy? When you think of SEO strategies and internet marketing what comes to your mind? It’s quite natural to be bombarded with thoughts of link building, keywords discovery, meta tagging, higher traffic & conversions, online money making, social media, social bookmarking, article submissions, Twitter, reputation management, SEO news based sites, Facebook, web directory submissions, videos, on page and off page optimization of site, blogging and so on.

They are like the pieces of a jigsaw puzzle which when fitted or integrated together effectively, a clear picture emerges. All the jigsaw pieces make up this image together. So when you Need an SEO Expert or want to Hire an SEO Consultant, it becomes a crucial decision which can actually turn the tables around for your business making your online business venture a successful one.

 

What is the Right SEO Strategy which can make all the difference?

As explained above with the example of a jigsaw puzzle, it is important that different components of the online marketing and SEO strategy blend into a harmonious mix so that you can come up with a focused strategy for your business venture online. So, what essentially constitutes the right SEO Strategy?

Broadly speaking, the SEO Strategy for your business should encompass the following:

• It needs to be based on common sense and sound logic. An analytical framework where ‘cause and effect’ is applied effectively will help in achieving this.
• The results that the strategy generates need to be consistent and immediate
• Can the strategy sustain over the lifetime of your business or is it quick enough to adapt to ensure consistent results?
• Does your strategy stem from the core values and ethics of the organization? If the strategy reflects the values, it will turn out to be a rewarding one in the long run as they fit integrally into the dynamics of the organization. However, if they don’t then, a period of speculation will tell if it can be weaved into the already existing system, provided they are generating results. If it is otherwise, without results and not based on the organization’s values, the strategy will be wiped out.
• The success of the strategy and it’s effective implementation depends a lot on the originality and it’s novel application to the current situation.

What essentially brings the act together for a proper SEO and Online Marketing Strategy is the effective orchestration of all the components so that they function in harmony and complete synchronization to generate tangible results for your business. This is where the need to hire an SEO Expert comes in who can do wonders for your business!

How to Rank High in Google Search?

Tags

Digital Marketing, Digital Marketing Company, Hire an SEO, Hire an SEO Consultant, Hire SEO Expert, Need SEO, Need SEO Consultant, Need SEO Expert, social media marketing

The winds of change in the internet world have been blowing constantly. The most effective and efficient usage of the opportunities presented has been utilized by the Google windmills. No wonder it has been incorporating different methods and modes to enable websites to ensure their ranking in the search engine. It has been noticed that while search engine optimization (SEO) and social media optimization (SMO) are important aspects of Digital Marketing, Google’s inclination has shifted towards the latter more than that of SEO in recent times.

So, in today’ day and age if you want your website to rank high in the Google Search Engine, in addition to SEO , due consideration must be given to SMO to improve the overall ranking of one’s website. In fact, the following reasons reveal why people are turning their attention towards SMO:

1. Google+ and More of Google Launches: In the face of fierce competition and considerable threat from Facebook, Google most definitely wants its viewers to be logged in 24*7. After having launched the Google+ there are more than a 100 launches in the pipeline that pertain to SMO and so are the investments taking place accordingly.
2. Acquiring Post Rank: Having acquired the Post Rank in the year of 2011, which was a social media company, Google has fuelled it’s quantification tools by incorporating measurements that tell you how well your content is liked depending on the number of likes, shares, tweets and links.
3. The Google Panda Update: In recent years the Google update that has been most significant and grabbed attention has been the Google Panda update. It’s incorporation resulted in having the upper hand as it ensured a lot of importance on the quality contents and none of the smart tricks played by the websites could escape it’s watchful scrutiny. Ever since, it has resulted in the drop out of ‘thin’ pages lacking rich content which have subsequently led to dropouts. As such, the overall impact has been tremendous in ensuring quality.
4. Keyword Data Blocking: Owing to some security, Google has blocked the keyword data from being displayed. Moreover as it’s going to increase it’s social platforms manifold, the obvious tendency is that more number of people will be logged in at any given point of time.

So whether you hire a SMO or SEO would depend entirely how well you analyse the needs of your website, i.e. – need an SEO or need a SMO. While SEO can continue alongside, in the present scenario, it is that SMO that is gaining more precedence and importance. The very need for hiring an SEO Consultant or hiring a SMO Consultant is to ensure an effective and tangible result – where you actually get to see your website page crawling high on the Google search engine and becoming discoverable and visible to millions of viewers which will eventually drive traffic to your website!

How to Hire the Right SEO Expert?

Tags

Digital Marketing, Digital Marketing Company, Hire an SEO, Hire an SEO Consultant, Hire SEO Expert, Need SEO, Need SEO Expert, social media marketing

To ensure the smooth operation of business and ensure it’s growth, one has to deal with the problems in an effective and smart way.  Problems come disguised as challenges – where your attitude towards the problem, your ability to deal with it and the quickness with which it is efficiently resolved is put to test.

Every problem has a solution. In today’s fierce competition of the business world online, hiring the right SEO or Search Engine Optimization expert is of immense importance. Now imagine, you are faced with a list of about a hundred odd SEO consultants. How do you know which one you should hire? Remember, this particular decision making is extremely important as it leads to a whole lot of cascading effects and results in the ‘make or break’ situation of your business online.

Hence following are some important guidelines to help you zero in on the right SEO Consultant for your business!

• Just because an SEO firm ranks first in your geographic area is not reason enough for you to work with them.

Search Engines like Google emphasizes a lot on the fact – how old is the domain and of course it needs to have good content and inbound links as well.

• Be guided by ‘Which is the best SEO Expert/Firm for your need’ rather than which is the biggest SEO Firm.

While making your choice among different firms you might be faced with the choice of two companies where on one hand you have a handful employees working at the basement and on the other, a SEO Firm consisting of 800 employees. Don’t write off either one of them immediately. Evaluate your needs, analyse what each one of them are offering and how well they meet your requirements. After all there is no point paying for a service that does not boost your sales.

• The Sanguineness of SEO Firm operations. Don’t be taken in by the fact that all SEO Firm operations are scams. This statement is false. If at all it is true, it can be about 95% true at the most. Hence to hire an SEO Expert or to hire an SEO Consultant, one needs to carefully choose the ones that can be like a hand in glove for the requirements of your business.

While scrutinizing the details of a hundred firms, one should not lose focus of the few above mentioned points which are subtle but hand in keeping you on the right track.

Being clear in the head as to what can get your business the right thrust in the right direction. It comes along well you hire the right SEO Firm which understands your business, it’s need and strategically lays out it’s objectives , showing you how it is going to attain tangible results for you. The more you get to know of their experience in dealing with previous clients, it’ll speak volumes of their, knowledge and expertise and how best they can serve your business!

3 Important Facts about SEO practices that you should know for the success of your Business!

Tags

Digital Marketing, Digital Marketing Company, Hire an SEO, Hire an SEO Consultant, Hire SEO Expert, Need SEO, Need SEO Expert, social media marketing

So you want your website to have massive fan following overnight, is it? Well, who doesn’t? However, there are plenty of links and Twitter followers for sale if you want just the head count to go up. Just rethink once, does that serve any meaningful purpose?  Those additional heads have sure increased the number of your followers but are they in any way contributing to grow your sites traffic further!

1. Know the correct and smart way for effective SEO

Getting links organically is the best possible way. Besides a very important factor for driving traffic upstream and link building is content. A good content ends up getting shared on social media forums and also picked up by other sites which invariably add organic links back to your website.

Besides association with people who have strong and organic relationships with bloggers or PR sites can have a positive impact on your business as well.

2.  How to know whom to entrust the SEO responsibility of your Site with?

Once you have a basic yet thorough understanding regarding what makes Search Engine Optimization effective for your business, next comes the question whom to hire to monitor it properly. Well there definitely is a choice where you can do it yourself, but real effective SEO involves knowing the meticulous intricacies and staying updated with the constant changes that search engines come up with. Hence, there arises the need to Hire SEO Expert or a Digital Marketing Expert.

There are plenty of companies into SEO scams. Moreover, often if you are not having the right information about the vendor, who happens to be the face of the deal, then there is a high possibility that your work might be getting outsourced. Hence what should you do if you want to hire authentic SEO Experts?

There are authentic digital marketing companies whose track record of client retention rate will assure you of their credibility. Besides, a 60 day trial period before you can finalize him. This period of 60 days is a testing time when the frame work of SEO is applied to your site to make it a traffic magnet.

3. Choose your references carefully

There are constant algorithm updates in Google which require you to be all the more careful when you hire an SEO Expert or a Digital Marketing Company. As this company would be acting on your behalf, it’s important that you know what type of links you will be getting especially with reference to the techniques that violate Google’s guidelines.

Hence, by asking your present Digital Marketing Company for it’s association with past companies and by  procuring reports puts you on the safer side. Should it promise you of certain amount of links simply drop that company like hot potato and move on. You should ask the company that you are working with for references of past companies and sample reports. This company will be acting on your behalf, so you need to know what types of links you will be getting and if they use any procedures that violate Google’s guidelines.

Thus, by keeping these three factual arrows   in the quiver of your mind, you shall be able to employ effective SEO Practices for your business and see it grow consequently!

What makes SEO so important in Digital Marketing?

Tags

Digital Marketing, Digital Marketing Company, Hire an SEO, Hire an SEO Consultant, Hire SEO Expert, Need SEO, Need SEO Expert, social media marketing

So you have set up your company and all set to venture online, is it? However, to ensure that you are successful as you foray into the Digital Marketing world, it is imperative that you employ the right SEO expert. To help you gain a better understanding of SEO and how it can benefit your business, following are some sound SEO advice from our SEO Experts.!

1. Simply working on Link-building without quality Content won’t do.

If you have been dropping irrelevant links in your content, it’s not of much value anymore simply because it’s not effective. A high quality content, one that is rich in it’s content matter holds the key to effective link building with your site.

2. Search Engine’s SEO Initiative and your content.

With the new initiative from Google, it actually makes link-building outdated. It has been penalizing companies that are overly SEO optimized and have been paying for links. So the SEO experts that you hire need to know how to accommodate Google’s measured steps and yet reap the SEO benefits that the link-building businesses bring!

In fact, the best way to increase your page rank is to write quality content which gets organically read and distributed. A faster alternative which is more effective is to pay for sponsored content. This shall subsequently drive traffic to your site, increase awareness and page rank.

Another important factor to be taken care of is to work with only respected content agencies or publishers. Should they not disclose the sponsored content correctly on Google News , then Google can penalize them and remove the publisher.

3. Fastest Way to Generate Links – Don’t fall for the trap.

The fastest way is definitely not the correct way as it is a trap. Why? The vendors who boast quick link building services actually generate artificial links which happen to be to be illegitimate in most cases.

4. How to excel and grow with SEO?

Aggressive and Robust Marketing – is the key to success in the SEO world. So you should be hiring an SEO expert with the right knowledge and correct attitude for this segment of Marketing. Do not settle for those who are only into the link building business as it can hamper your chances of growth.

5. Measure Your Success

In the constantly changing dynamic world of SEO, Website optimization takes time and precision. It’s important that you correctly decide whom to trust with your SEO venture.

So when you hire an SEO Expert, do make sure that you understand what they are doing and why before you pay for SEO. Break it down and make sure you feel comfortable with the relationship before getting started.

When you Need SEO Expert   or a Digital Marketing Expert, a visit to the needseoexperts.com is a one stop solution for all your SEO needs. After all it incorporates the best of SEO practices that any Digital Marketing Company can offer.

Why you should have an SEO Expert for your Business?

Tags

Digital Marketing, Digital Marketing Company, Hire an SEO, Hire an SEO Consultant, Hire SEO Expert, Need SEO, Need SEO Expert, social media marketing

The very purpose of having a business is to make profit. In today’s world of stiff  competition, where there is little elbowing room,  even a small move can actually make a big difference to your business venture- provided you know where and when to make that move!

Now, in addition to the fierce competition, one needs to feel the pulse of the online marketplaces which is dynamic in nature and changing every moment. Secondly, haphazard activities won’t generate results either. Just as a cardiologist is trained in his field of medical expertise, likewise when it comes to ensuring success for your business online, this is the domain of the SEO Expert  or Search Engine Optimization Expert!

What is SEO and What does an SEO Expert do?

SEO or Search Engine Optimization is basically a process by which the exposure or visibility of a website is affected. For instance, when you are searching for a word in Google, you type it in the search engine and a list of results is displayed. However there are ten more pages below. The tendency of almost all viewers is to read through the first few search results and the others are neglected. They are generally not viewed as the visitors may not have the time, patience or inclination.

So an SEO Expert ensures that your website gets featured among the top listings so as to maximize the visibility of your website. Search Engine Optimization, thus, enhances your website’s natural or organic (un-paid) search so that it achieves a higher ranking. What is the result? There will be more visitors from the search engine’s users and the traffic will grow.

 Your Business and our SEO Experts

SEO is the specialized field of internet marketing strategy where we understand how the search engines like Google, Yahoo Bing etc work. We look into the nature of queries people have and what are they looking for. Their search can spread over a vast range of queries which include academic search, video, image, local search, and industry specific, news related and so on.

Besides, our SEO Experts take extra care while carefully scrutinizing the specific ‘keywords’ that the visitors are typing and hunting for. Likewise our SEO Experts also study in detail which keywords for your website are preferred by targeted audience using different search engines. This mapping of keywords, targeted audience and different search engines is executed with precision to yield definite results.

 Next, in the line of duty, our SEO Experts ensure the optimization of your website’s page. Now what do we mean by optimization of your page? Well to start with, we work on creating effective and efficient content for your site with proper title and subheadings that are crisp and grab the attention of your visitors. Secondly, with proper content editing, HTML and related coding, we help to notch up the ranking of your site. Essentially what they do is that the HTML coding increases the relevance of certain keywords manifold and clears the routes for the indexing activities of the search engines. Another manner in which SEO Experts promote your site is by working on the backlinks.

 What are the advantages of having an SEO Expert for your website?

First and foremost, with the advancement in technology by the minute, SEO has become a domain of expertise in itself. Following are the advantages and benefits that you reap by having n SEO Expert:

1> It saves you the time and effort which you would have to invest in doing it all by yourself, having to start from scratch. Instead with an SEO Expert to take care of all those worries, while you can concentrate on growing your business.

2>This is a domain of specialization where one needs to be abreast of the latest developments at any given time. For instance, there are frequent changes in the algorithm of the search engines. Accordingly, the sites need to be optimized for yielding the best search results.

3>  SEO Can Multiply the Impact of your Site:  So you have your business cards and visiting cards, right?  How about the various brochures and flyers that you got printed for a particular event? You must have proofread them thoroughly at least a several times before you got them printed. Now once they have arrived printed, they are definitely not meant to sit idle in your drawer, are they? They need to go out in circulation. That is how people will get to know about you or your event.

Similarly, by setting up a website would and not enabling it to reach out to it’s target audience is futile. By ignoring SEO, that is exactly what you end up doing with your amazing website where you deprive it of the thousands of prospective clients and great prospects which would have been beneficial for your website. After all, you cannot leave it at the whim and fancy of search engines to rank it at their will.

Now when you do have an SEO Expert, SEO is your digital calling card.You can multiply the impact immensely by getting your website in front of targeted audiences. There’s practical wisdom to have it handled by professionals who know their job.

They ensure that your website appeals to the correct audience, and also gets viewed by a wide segment of it. Moreover, this translates into getting potential leads which show a high conversion ratio and result in customers who are willing to pay.

4) SEO is not an add on, rather an important ingredient and an investment for your internet marketing strategy that ensures effective utilization of resources to generate concrete results in a time bound manner. For instance, there is no point fishing in a pool which has no fish. Rather SEO provides you the technology to sail to that specific part of the sea which is abundant in fish.

It is knowledge, skill, smartness that yields effective and efficient returns.

5) SEO Expert ensures that your website gets to be in the spot light. It drives traffic to your website. SEO leverages the social sharing which in turn brings people from the different social forums on to your website. Social Platforms like Facebook, Twitter, Google Plus and more enhance your presence in the public eye The SEO Experts use SEO specific parameters like title tags, Meta descriptions and more to ensure that your site crawls high on the search engines. Besides, SEO helps you to control what people read, think and do on social sites and spread through their networks in a flash.

Thus from the above detailing of SEO, it is seen that an SEO Expert can derive the maximum benefit from your website and turn it into a visitor magnet in no time.  A visit to Needseoexperts.com will welcome you with a goldmine of SEO Experts. Take a tour, hire an SEO Expert and you see your website soaring into amazing heights!

.

Facebook Commerce – connect, socialize and persuade

Tags

Digital Marketing, Digital Marketing Company, Hire an SEO, Hire an SEO Consultant, Hire SEO Expert, Need SEO, Need SEO Expert, social media marketing

So you are a Facebook fan like most of us. You chat, share hilarious photos, play Angry Birds and everything else like we all do. Correct? Then you must have noticed how companies are using Facebook for their business.

Imagine you love to shop with Amazon. Every other week you hop on their website and fill your cart to the brim. Now with Facebook you have a chance to connect with the store directly. You join their page and stay updated about new launch and offers. After all, updates on your ‘home’ page reach you faster than the news portal.

Now take a different view on the same situation. Your friend is a regular shopper of Amazon and you have heard a lot about their exciting discounts from him. You get curious and search about them in Facebook. The first result appears – ‘Amazon App’. You click on it and hey, you land directly on their website!

With 845 active users worldwide, Facebook opens up as a huge traffic source for digital marketing companies. In general a Facebook user spends nearly 700 billion minutes per month in socializing – where the mode of persuasion is more relaxed and active than the existing e-commerce techniques. To add more in it, last year Coca-Cola revealed that they received 11% of exclusive visit from their Facebook page alone!
Although F-commerce is a new kid in the block, but looking at the tried and tested results by its early adopters and never ending craze for Zuckerberg it can be said that this has a future. After all, this is what your customers ‘like’.