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The winds of change in the internet world have been blowing constantly. The most effective and efficient usage of the opportunities presented has been utilized by the Google windmills. No wonder it has been incorporating different methods and modes to enable websites to ensure their ranking in the search engine. It has been noticed that while search engine optimization (SEO) and social media optimization (SMO) are important aspects of Digital Marketing, Google’s inclination has shifted towards the latter more than that of SEO in recent times.

Digital Marketing CompanySo, in today’ day and age if you want your website to rank high in the Google Search Engine, in addition to SEO , due consideration must be given to SMO to improve the overall ranking of one’s website. In fact, the following reasons reveal why people are turning their attention towards SMO:

  1. Google+ and More of Google Launches: In the face of fierce competition and considerable threat from Facebook, Google most definitely wants its viewers to be logged in 24*7. After having launched the Google+ there are more than a 100 launches in the pipeline that pertain to SMO and so are the investments taking place accordingly.
  2. Acquiring Post Rank: Having acquired the Post Rank in the year of 2011, which was a social media company, Google has fuelled it’s quantification tools by incorporating measurements that tell you how well your content is liked depending on the number of likes, shares, tweets and links.
  3. The Google Panda Update: In recent years the Google update that has been most significant and grabbed attention has been the Google Panda update. It’s incorporation resulted in having the upper hand as it ensured a lot of importance on the quality contents and none of the smart tricks played by the websites could escape it’s watchful scrutiny. Ever since, it has resulted in the drop out of ‘thin’ pages lacking rich content which have subsequently led to dropouts. As such, the overall impact has been tremendous in ensuring quality.
  4. Keyword Data Blocking: Owing to some security, Google has blocked the keyword data from being displayed. Moreover as it’s going to increase it’s social platforms manifold, the obvious tendency is that more number of people will be logged in at any given point of time.

So whether you hire a SMO or SEO would depend entirely how well you analyse the needs of your website, i.e. – need an SEO or need a SMO. While SEO can continue alongside, in the present scenario, it is that SMO that is gaining more precedence and importance. The very need for hiring an SEO Consultant or hiring a SMO Consultant is to ensure an effective and tangible result – where you actually get to see your website page crawling high on the Google search engine and becoming discoverable and visible to millions of viewers which will eventually drive traffic to your website!

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